From Karachi’s sourcing floor
to shelves across the world.

CEO Asif Habib Paracha brings over fifteen years of hands-on experience in the food business, having developed international-standard products that reached markets across the United States, Europe, Africa, Asia, and the Far East. His track record of building export-ready lines forms the backbone of everything the company produces today.

The business operates as SA Trading Company alongside its sister concern SA Foods International, established in 2012 when the dates division was separated into its own dedicated operation. Together they manufacture, export, and trade a wide product range spanning food grains, spices, thirst quenchers, mind invigorants, and taste enhancers including Dates, Fruit Juices, Dry Fruits, Frozen Food, Nimko and Snacks, Rice, Spices, Chutney, and Pickles.

A key strength is the company’s ability to serve the specific needs of ethnic and diaspora communities around the world. By exploring new markets and deepening relationships with key customers, the company has achieved rapid, sustained growth in an increasingly competitive global landscape.